When considering what the best venue to sell your books, don’t make the mistake of selecting channels based on your preference and not that of your audience. Learning about unknown channels of distribution can be scary for an author that only dreams of putting their stories on a novel where it can be enjoyed by others. But let’s be real, to put that book in front of your potential reader you will need to be where they are currently looking for books.

Are they looking to buy on an online store like Amazon? Or, do they prefer to visit their local book store? Do they prefer digital over a physical book? Do they prefer to look for reviews online but then go buy it at Barnes & Noble?

Think about the preferences and behavior of your potential reader and define how you can facilitate the purchase. Give them options and make it easier for them to find you.


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