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Posts by ricbelen

THE PERFECT PITCH

Mastering the perfect sales pitch is a must-have skill for any marketer as well as any upcoming author. Knowing your product (in this case your book) is not enough to be able to communicate to the reader why they should buy your book. Why should they care about the story and the characters you created? You should consider what is the reader in your genre looking for in a book. Put your reader first. What drives them to buy books? Is it the characters? The storyline? The topic? Then consider how your book satisfies that need and start crafting your pitch.

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