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Defining your market as an author

Even though we would like to think that anybody would be ecstatic to read our books, the reality is that it is impossible for any writer to write a novel that would appeal to all audiences. It is highly likely that your story will appeal to few very specific segments among the thousands of readers around the world, and for your book to become a bestseller it is vital for you to know and understand those segments.

A market segment for an author is distinct group of readers with similar traits, behavior, needs, and expectations that identifies them as potential readers.

For you, as an author, to effectively identify your segments, you will have to first know where your novel is placed within the publishing market. That means that you should be aware of your genre, category as well as specific topics discussed in your book that sets your book apart.

Now take that information and start defining your market based on the readers for your specific genre and category.

For example:

  • Who buys those books?
    • Age, sex, income.
  • Where are they most likely located?
    • Country, state, city or region
  • How do they behave?
    • Are they avid readers?
    • How many books do they buy per month?
    • Do they go to book conferences or Comic-Con?
    • Do they spend a lot of time on social media?
  • What do they believe in?
    • Values, opinions, attitude, lifestyle.

Based on this information you will be able to define your segments taking into account that you can have more than one segment and that each segment should only consist of readers with similar traits.

Once your segments are define and you have a good sense of your potential reader your next step will be to identify the right media to reach them and convert them to readers and fans.

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