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DOES YOUR BRAND HAVE THE INGREDIENTS TO BE SUCCESSFUL? CHECK THIS BRAND CHECKLIST AND FIND OUT

We have already talked about the importance of having a brand that represents who you are, what you stand for and the quality and type of stories you offer. A successful brand will help you create awareness, create lasting impressions, encourage loyalty and enhance name recollection. But does your brand have the right ingredients to do all that? To find out ask yourself the following questions:

  Is your brand memorable? Is your brand easy to recognized? Would it be easy to be recalled if your reader saw it again in another if your books, a poster or even a social media ad?

Is your brand meaningful? Can your reader know what type of author you are or what type of stories he/she can expect from you based on your branding? Take into account you’re your brand can be descriptive, giving general information about your writing, or persuasive, giving attention particular attributes of your books.

Is it likeable? Brand should be fun and interesting, rich with visual and/or verbal imagery, and aesthetically pleasing. Remember that sometimes simple is better.

Is it transferable? Can you continue to use your brand as you grow? Or, is it too specific and bound books or storylines? Your brand should always be an asset to throughout your journey.

Is it adaptable? Can your brand evolve as you evolve as an author? Is to intricate to be enhanced or change to adapt to new genres or new projects?

  Can you protect it? Is your brand original and protectable by law nationally and internationally as you sell your books to other markets?

Were you able to answer all of those questions? Does you brand meet all of those parameters? If it does, then congratulations! You are on your way to create a unique brand that will help you grow as a successful published author.

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