Social media platforms, and especially Facebook, have become a necessary tool when launching a new book, but for many authors, the idea of using Facebook advertising is daunting and even frightening. Their expertise on this platform might only span to posting updates, memes or checking on the status of loved ones.

However, it can be an exceptional tool to reach potential readers as they browse their feed. Through Facebook advertising, an author can target readers based on their likes, behavior online, demographics, and interests. A well-targeted campaign can reach thousands of people in a day. Each campaign can have different layouts and functionalities depending on the author’s goal whether it is driving traffic to the website, directing the potential reader to a sales page, or gaining followers.

To learn more register to receive more information about Facebook Bootcamp for Authors, a specialized online class where authors can learn how to launch a successful ad campaign.


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