Thoroughly understanding your reader is the key to a successful book launch. Without the knowledge of what moves your reader to buy a specific book and why they behave the way they do you will not be able to establish strategies that with sway their book purchase decision.

By gathering all the information you can get about your readers, you will be able to estimate where they purchase books, what type of books they buy and how. With that information in hand, you can then establish methods to offer them the stories they are looking for in the form of your novel.

Armed with information, you will be able to offer them more accessible ways to buy your book across platforms and distribution channels whether they buy online, or at a bookstore turning yourself into the source for high-quality stories wherever they go to buy.


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