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Understanding your reader

Market research is not a concept only for business and executives when they talk about products and services. It is a tool than can be used by anybody who wants to learn more about their clients and in our case, our readers.

Through the use of a simple survey, we can get to readers, their wants and needs as well as what are their expectations when they buy a book.

A survey can be just a selection of a few questions posted using several well-known tools like SurveyMonkey among others and they can be posted in your website or social media sites like Facebook.

Don’t be afraid to learn more about your reader. With more information you will be more likely to meet their expectation and their loyalty.

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