Creating a relationship with your reader is the key to achieve success as a published author but unless you are a professional marketer this can seem like a dauting challenge. The key here is to create a communication strategy that fosters interactive two-way conversations where your potential readers go to look for information.

The best platform will depend on the demographics of your market and the social platform of their preference. Social media gives an author the opportunity to have one-on-one conversations with their readers, giving them the chance to get to know you beyond your books.


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