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ESTABLISHING SOCIAL MEDIA GOALS

We’ll now that to be a successful published author you need a social media presence, but many writers have no idea what this entails. It is not enough to have social media profiles on Facebook, Instagram, or Twitter. You need a strategy, a defined social media strategy.

But before you go into the details of your strategy, you need to define what are your goals. What do you want to achieve through social media? Do you want to create awareness? Do you want people to know about a specific book? Do you want to drive traffic to your website? Or, do you want to send people directly what they combined book?

Establishing a goal will create a clear vision to develop a successful social media strategy. In other words, a goal will help you define exactly what are you looking for from your interaction with potential readers online to then establish how are you going to achieve that goal.

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