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FIVE THINGS TO CONSIDER WHEN HIRING A MARKETING CONSULTANT

Publishing a book requires you to wear many hats at the same time. You need to be the writer, editor, cover designer, social media expert, sales manager, contract negotiator, and the list goes on. So, it is not surprising if at some point during this process you decide to seek help in the form of a consultant.

Here are five things you need to consider before you sign any contract with a consultant:

1.    Make sure they understand what you need, and you expect of their service – Sometimes things get lost in translation. Make sure to explain precisely what you are looking for in detail. Explain where you are in your career and where you want to go by using their services.

2.    Ask for references or client references – Don’t be shy to ask for samples from what they have done for other clients. If they cannot show you what they have done in the past, they might not be the right consultant for you. Consultants who consider themselves experts will be delighted to show off.

3.    Ask for a scope of work – A scope of work will detail everything that they are supposed to do for you, including deadlines, what its included in the costs, the budget needed, numbers of hours, and what could impact the delivery.

4.    Make sure to know for what is NOT included in their scope of work – Don’t assume anything! Ask questions.

5.    Define terms for termination – Establish milestones in the project and what happens if they are not met. You are investing your hard-earned money, and it is only natural that you want results, and in case you don’t get what you want, you need to know that you are not bound to continue with their service.

Having an expert partner with you can be one of the best things you can do for your career, and these five tips can help you define your expectations from that relationship.

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