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How successful is your website?

Having an author’s website can become a tool to, not only help you create awareness, but also increase sales of your books and establish relationships with your readers. But do you know if your website is driving the traffic you need to achieve that?

Measuring the success of your website can help you pinpoint areas of success as well as areas in need of improvement. It doesn’t matter if you are an expert or if you are just starting, simple analytics tools can give you the information you need with just a few simple steps.

A web analytics tool, like Google Analytics, can help you track your website traffic while garnering information about your readers’ behavior once they visit your site. Just imagine the possibilities if you were able to know where your website traffic is coming from, how are they finding you, and what are they doing once they do.

Information like that will be your ally as you move forward to becoming a successful author that it is in control of all aspects of his or her career.

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