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The marketing experience

When thinking about marketing strategies for a book launch, we need to look beyond just the demographics (income, age or stage in life) of a potential reader to target them with efficiency. Although demographics is one of the four areas that influence why readers buy a specific book, we need to consider:

•    what motivates them (the reason behind why they buy),

•    their behavior towards a particular purchase (frequency, money spent),

•    their attitude towards the potential purchase (emotions, preferences or needs)

Understanding these four areas would allow you to maximize your ability to influence their journey, use their right strategy to reach them and convert them into loyal readers.

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